One of the common question I get when talking with a potential client is “how much budget should I allocate monthly to Google Ads” and “how much should I pay per click” Based on many years of experience, allotting the right budget and CPC is very important if you need your campaign to be a […]
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Why Aggressively Reducing CPC Bids is Committing Google Ads Suicide
Cost per click (CPC) is the amount you pay Google each time your ads received a click. Based on that, must businesses would want to pay the lowest amount per click. Who wouldn’t want to pay the least amount on CPC in order to get the highest return on investment (ROI)? But there is a […]