• How I increased conversion rate and reduced cost per conversion of a client campaign

    June 10, 2018 | Obinna
  • Client Goal

    Client campaign was going from bad to worse. He had already hired other Google adwords expert but non of them was able to turn things around.

    For the client to get a high ROI on ads spend, he had to get a conversion rate of not less than 8% and cost per conversion not above $18

    • To Increase Google Adwords Conversion rate from 2.65% to 8%
    • To reduce Google Adwords Cost Per Conversion from $39.39 to $18
  • Client Industry

    • Service Industry
  • Client Target Market

    • United States of America